TeePublic Navigation Redesign

TeePublic’s navigation experience was inconsistent across device types, with the majority of content and merchandising discovery pathways only being visible on desktop devices.

I was tasked with redesigning the navigation to increase engagement with the marketplace’s immense content library. Additionally, search need to remain a key feature, and the navigation needed to include highly-visible pathways to topics and merchandise. This redesign needed to also lay the foundation for future account features.

I spent time evaluating a redesign from an external agency, which provided inspiration for the redesign. I also utilized Baymard Institute’s research for understanding navigation best-practices, and user-tested design concepts with Maze.

After completing the design, I worked with the Engineering team to scope out the technical work. This included defining the conditional logic for the different navigation experiences (eg, guest visitors vs. a logged-in artist), and establishing release and QA timelines.